MOTHERSHIP

Breaking news, on air in ten minutes.

A regional news channel's newsroom was built for the 8pm bulletin, while its audience moved to Instagram and YouTube, where news breaks every hour.

We built an autonomous newsroom that finds newsworthy stories, turns them into finished clips presented by an AI anchor, and publishes them with one operator in charge.

10 min
story to published clip
1
person running the desk
10+
clips a day
$1-2
per finished clip

How we achieved this.

By the time a clip was ready, the story was old.

A single short news clip went through a researcher, a writer, a producer, an editor, a designer and a reporter, one after another. Each clip took a couple of hours at minimum to produce, most of it spent assembling rather than reporting. On social media, a story that old has already been covered by everyone else.

  • Breaking news, reactions, bulletins and deep dives, each made by hand
  • A process built around one evening bulletin, not an hourly feed

Agents run the desk.

A director agent watches the live feeds and picks the stories. Researcher agents dig into the strongest ones in parallel. A writer scripts, a stage director adds shots and pacing, an editor reviews, and a sponsor agent places ads at natural breaks. The operator watches every agent's work on one screen.

  • Any stage can be fixed and re-run without starting over
  • Developing stories carry over from day to day, so today's clip builds on yesterday's
  • Output in the channel's own branding, cut for vertical feeds

News reporting at a dollar or two a clip.

Realistic AI anchors present every clip, with designed voices and accurate lip sync. We run the models on our own servers, which keeps a finished clip at a dollar or two. For cinematic formats, the same pipeline drives Unreal Engine MetaHumans.

  • Lip sync at about 60 cents per 30 seconds, against several dollars on hosted tools
  • The channel's own broadcast graphics composited on every clip
  • Three presenter styles, from a broadcast anchor to stylised 3D and cinematic

The operator moves to judgment.

The operator stops assembling clips and spends the time on sources, taste and the call to publish. Clips go out to Instagram, YouTube and wherever else the audience watches.

  • Shorts, bulletins and deep dives cut from the same story
  • The same setup works for sports, markets, regional news and brand explainers

Parallel proof of work

Explore how our core modules are deployed across different operational architectures.